Jumping on the bandwagon with both feet firmly in the easy fit jeans, Gap launched a Facebook Born To Fit campaign, driving off-line advertisement (print, tv, billboard, etc) viewers to their Facebook page.
With over 300,000 fans already, Gap would need to quickly learn how to handle the open social media platform. Most of the comments on the wall are non-controversial and pro-Gap, like how much people love their jeans and what not. But a comment from Eileen O’Brien:
“Should Gap Cos stop advertising on Fox which produces anti Obama shows like O’Reilly, Hannity and Glenn Beck? If so let them know now!”
How should Gap respond to that, if at all Maybe the comment won’t get anywhere, but what if it does gets picked up by others and starts to grow into a campaign? How should Gap respond to that? Social media is a fun place that could very easily and very quickly turn perilous.
Companies need to have a policy in place on how to deal with these situations. But I am happy to see Gap and other companies (big or small) embracing the internet and starting a conversation with their customers.
You know the new idea as arrived and matured when old-school wakes up and make the new idea their own. Time for the youngster to create something else. So what’s the next New?