Category: Innovation

Wave Good Bye

Last year at the Google Developers Conference, the Wave was launched with much fanfare and raving reviews. Those not lucky enough to be at the launch were dazzled by an hour and a half long video.

But today Google waved good bye to this most excellent of tools, blaming lack of user adoption.

I saw the aforementioned video which got me all tingly with excitement. When I received an invite to join the early beta, I donned by virtual wet suit and headed over to FireFox to surf the Wave.

But the Wave was a disappointing ankle buster and my high came crashing down immediately. What a bummer of an experience. But as with all things Google, I figure it will improve and I will give it another try at another time. Never did. And now its bye bye Wave.

Or is it?

According to Urs Holzle, Senior Vice President, Operations, some of the innovations from Wave are open sourced and can be used by customer and partners in their own projects. That is something to do the wave about.

80-8 rule

You may have heard of the 80-20 rule, but do you know about the 80-8 rule?  According to Bain & Company, 80% of the companies believe they deliver a “superior experience” to customers. But only 8% of the customers agree.

Ouch!

Do you believe you deliver superior service to your customers AND do your customers agree?  Here’s another question.  Do your competitors’ customers believe they get superior customer service from your competitors?

Seems like an opportunity for you to innovate and improve your service and gain bigger market share?

Don’t worry, be crappy

So says Guy Kawasaki. This may seem surprising coming from a former uber Apple evangelist, but it is one of the core philosophies Guy hones into every start-up company he has founded or funded.

One of the reasons why start-up companies fail is because the management insists on making their product perfect before shipping. A fatal mistake, especially in a technology industry. Technology changes rapidly and a product can always be made better. If you wait to incorporate all the new features, someone else will probably beat you to market.

But, before you go off and start shipping crap, take heed to the next suggestion from Guy:

“Churn, baby, churn. I’m saying it’s okay to ship crap–I’m not saying that it’s okay to stay crappy. A company must improve version 1.0 and create version 1.1, 1.2, … 2.0. This is a difficult lesson to learn because it’s so hard to ship an innovation; therefore, the last thing employees want to deal with is complaints about their perfect baby. Innovation is not an event. It’s a process.”

So there you have it. Start shipping your products now. Keep innovating and let your competitors play catch up with you.

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