After months of love/hate tantrums thrown publicly, Microsoft and Yahoo agreed to hold hands, but only when strolling down Advertisement Avenue.
A very non-giddy Bartz and Ballmer invited millions of advertisers to the party. Both mentioned the dreaded G word (yes, that would be Google), but no mention of the M word (Merger). And neither were seen in the same room, doing what couples newly in love do. Hmmmm..makes one wonder. If you are into celebrity snoop, here’s the tabloid.
More importantly, what does this mean to millions of businesses who are obsessed with getting to number 1 in the search engine ranking? Google is still the dominant player, but Bing (Microsoft’s new baby) is increasing its share. Perhaps time to look into optimizing your site for Yahoo/Bing as well.
But is SEO the be all, end all of online marketing? No. SEO is just one component of online marketing. How important that component is would depend on your particular marketing strategy. But don’t overlook social media, email, press release, media release, coupon, etc. They can bring substantial ROI to your marketing $,£, €‚¥, etc.