Jumping on the bandwagon with both feet firmly in the easy fit jeans, Gap launched a Facebook “Born To Fit” campaign, driving off-line advertisement (print, tv, billboard, etc) viewers to their Facebook page.
With over 300,000 fans already, Gap would need to quickly learn how to handle the open social media platform.  Most of the comments [...]

Speaking of Lite (as in Google Lite), Facebook got into the act and launched the Facebook Lite beta.  Don’t know what it is, but as usual plenty of speculation on the blogsphere.   For sketchy details, screenshot and plenty of debate by commentators, check out mashable.
But that’s not all the news fit to print on Facebook.  [...]

Last week UK’s Department for Business, Innovation and Skills (BIS) released a 20 page document on how government departments should use twitter. I haven’t had a chance to read it, just a quick look. Impressively enough BIS is allowing anyone to download (PDF) and modify the document for their own organisation. Doing what the government should [...]

After watching Dave Carroll’s YouTube video, CaseXtreme, makers of hardened carrying cases for guitars made and released their video, offering a free case to Dave.

Nicely done. Now only if they can make their website a bit more appealing.

Normal “great service” by United Airlines led to a damaged luggage and despite repeated request for compensation, the customer was left holding the bag (read the story).  So after a year of getting nowhere with United, Dave Carroll did what he knows best.  He wrote a song about his experience.  Then he made a video [...]

Social networks are creating a buzz among the marketing folks who are trying to understand how to engage with the various communities online. Many marketers incorrectly assume that traditional marketing (i.e. advertisement) would work just as well on social networking sites as they have elsewhere. They happily go off spending money on that channel.
And they [...]