Archive for the ‘Marketing’ Category

Beginning of a beautiful relationship?

Friday, July 31st, 2009

After months of love/hate tantrums thrown publicly, Microsoft and Yahoo agreed to hold hands, but only when strolling down Advertisement Avenue. 
A very non-giddy Bartz and Ballmer invited millions of advertisers to the party. Both mentioned the dreaded G word (yes, that would be Google), but no mention of the M word (Marriage/Merger).  And neither were seen [...]

Marketing on social networking sites – Burger King did it right, did you?

Saturday, January 10th, 2009

Social networks are creating a buzz among the marketing folks who are trying to understand how to engage with the various communities online. Many marketers incorrectly assume that traditional marketing (i.e. advertisement) would work just as well on social networking sites as they have elsewhere. They happily go off spending money on that channel.
And they [...]